Shumaker Manufacturing

A Legal & Industry Review

“New Amazon Brand Registry Released – A Tool for Brand Protection”

It’s not uncommon for businesses to feel frustrated in trying to protect their products/brands on Amazon from trademark infringers. Many believe that there’s a lack of control over their product listings, and that third parties can too easily use such listings to sell counterfeit goods.

 To address these concerns, Amazon recently updated its Amazon Brand Registry Program for sellers who manufacture or sell their own branded products. Amazon advertises that enrollment in this program “helps you protect your registered trademarks on Amazon and create an accurate and trusted experience for customers,” and that a registrant would have “access to powerful tools including proprietary text and image search, predictive automation based on [the registrant’s] reports of suspected intellectual property rights violations, and increased authority over product listings [containing the registrant’s] brand name.”

 Follow the link to read more of the Client Alert, “New Amazon Brand Registry Released – A Tool for Brand Protection”, authored by partner Doug Cherry of Shumaker, Loop & Kendrick, LLP.


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